Blog Post #1

One research topic I am particularly interested in is the use of jargon associated with a certain area of study in relation to communicating results or findings to others outside that specific field; in other words, how well can we communicate research that potentially affects multiple fields when each individual field has their own associated language? What are the current efforts in "evening out" or standardizing jargon across fields so that communication and understanding is faster and more efficient in our ever evolving world? 

I've also considered the postmodern methodology of research. This focus is interesting to me because it fights for the minority, those that are not considered the status quo. I am a firm believer that perspective matters, so disproving or proving certain prejudices within the modern world can aid in adding perspective. I want to incorporate quantitative measuring with postmodern research, however, because a majority of postmodern work is focused on intuition or emotion. I believe there are statistical numbers involved as well and would provide a stronger argument or research in certain areas. Advertisement targeting would fit well into this, and is something that is so prevalent in our world today. How are marketing teams targeting their consumers? Does culture have an effect on advertisements? How effective are current marketing ideas and principles in our post-modern world?

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